How to Put Data to Work for Your Business

How to Put Data to Work for Your Business

Data analytics has become an indispensable tool for business success. From product development to sales and marketing, data drives decisions at every level regardless of a company’s size. Read More

5 Necessities for a Data-Driven Business Strategy

5 Necessities for a Data-Driven Business Strategy

Data has long served as the foundation of effective marketing opportunities. It helps you learn more about your target audience and enables you to build campaigns that resonate. However, the challenges of data collection and organization are seemingly never-ending. Read More

What Data Can Mean to Your Business Strategy

What Data Can Mean to Your Business Strategy

Few companies understand how to apply data to a business strategy. Here’s what data can do for your strategy — and how to use it.   Consumers want personalization. Whether it relates to products and services, messaging, or experiences, there's a healthy appetite for personalization and “customization.” It didn’t take long for companies to respond to this trend by gathering Read More

2 Key Stages in the Customer Lifecycle for Marketing Success

2 Key Stages in the Customer Lifecycle for Marketing Success

Every stage of the customer lifecycle journey is informative, but focusing on specific phases can be the key to bolstering the customer experience and creating sustainable growth.   Nothing drives marketing success more than a robust customer base. If your company can consistently generate and nurture customer loyalty, you’ll create a sustained stream of revenue with excellent … Read More

The Customer Journey: How Data Can Help You Understand the Path to Purchase

The Customer Journey: How Data Can Help You Understand the Path to Purchase

The journey customers take when making a purchase is rarely linear and often fraught with obstacles. Here’s how data can help you better understand your customers’ path.   Data can tell you a lot about your business. It serves as the anchor to nearly every business function, and it dictates steps of the customer journey in marketing by humanizing consumers Read More

Creating Customer-Centric Messaging Using Data

Creating Customer-Centric Messaging Using Data

Data can tell you how to craft a message in a way that appeals to customers at each step of the buying journey. Here are the best ways to start. Each day, you’re gathering more information about your target audience — to the tune of about 1.7 megabytes per person. Without a strategy or solution for organizing and managing this information, Read More

3 Ways to Guarantee the Quality of Your Marketing Database

3 Ways to Guarantee the Quality of Your Marketing Database

Data quality is such a high priority for businesses because it’s critical for understanding consumers. Here are three ways to ensure your data is good. Do you know why data quality has become such a priority for businesses? Because it’s critical for understanding consumers. The more detailed the information your business captures, the more effective your marketing strategies … Read More